Centralize your surveys, studies, customer reviews, verbatims, CRM data, social media and customer interactions in a single platform. Analyze your data at scale, detect weak signals and share the insights that inform your company’s decisions.
Every day, companies collect valuable information across many channels. SquAire Insights Management brings these sources together in a single environment to create a consolidated view of the customer experience.
Understand what drives satisfaction, loyalty and recommendation.
Analyze the expectations, pain points and improvement opportunities your customers express.
Consolidate your findings and make them easier to use.
Automatically analyze thousands of customer comments.
Cross-reference customer feedback with behavioral data.
Identify emerging trends and shifts in perception.
Turn every exchange into a source of customer knowledge.
Leverage spontaneous feedback throughout the customer journey.
Every day, your organization collects thousands of pieces of useful customer information. Yet this data often remains scattered across different tools, different teams and different reports. Analyses take time, emerging trends are hard to identify and the most useful learnings struggle to reach decision-makers.
Centralize all your data sources in a single environment and build a complete picture of the customer experience.
Use artificial intelligence to identify themes, expectations, pain points and trends across thousands of verbatims.
Spot shifts in perception, emerging risks and improvement opportunities faster.
Share key learnings with marketing, customer experience, research, operations and executive teams.
Bring your studies together in a single environment so you can spend more time on strategic analysis than on data consolidation.
Steer the customer experience from a consolidated view of feedback and quickly identify friction points.
Identify opportunities to improve the experience, innovate or differentiate, based on the voice of the customer.
Get a shared reading of customer expectations across all your entities, brands or countries.
Most platforms simply collect and analyze data. SquAire Insights Management goes further by combining advanced analytics technology with the expertise of INIT’s consultants, analysts and Customer Insights specialists.
Bring together surveys, studies, customer reviews, verbatims, CRM data, social media and customer interactions in a single platform to build a complete, shared view of the customer experience.
Analyze thousands of customer comments in minutes. Artificial intelligence automatically identifies recurring themes, emerging expectations, underlying trends and weak signals, speeding up analysis and revealing the information that really matters.
Learnings no longer stay confined to reports or presentations. They are shared with marketing, customer experience, research, operations and executive teams to support faster, more aligned decision-making.
SquAire Insights Management benefits from the expertise of INIT, a specialist in studies, Voice of the Customer and customer knowledge.
Beyond automation and analysis at scale, the platform relies on proven methodologies to identify the most relevant learnings, reveal weak signals and turn data into recommendations that are useful for the business.
The goal is not just to analyze more data, but to help organizations understand what really matters to their customers and make better-informed decisions.
Result
Reliable, contextualized and directly actionable insights to better understand your customers, align your teams and speed up action.
Satisfaction surveys, NPS, quantitative and qualitative studies, customer reviews, CRM, social media, contact centers and other sources of feedback.
Artificial intelligence automatically identifies themes, trends, expectations and weak signals to speed up analysis.
By cross-referencing several data sources and analyzing how they change over time.
Yes, the platform supports multi-entity and multi-country consolidation.
The first sources can be connected quickly, and the first analyses are available within a few days.
Yes. The platform offers native connectors as well as an open API to connect a wide range of data sources.
Customer Insights, Research, Marketing, Customer Experience, Quality, Executive Management and Strategy teams.
Yes. Data is hosted in France in a secure, GDPR-compliant environment. Each tenant is isolated.
Social listening tools primarily analyze social media. SquAire Insights Management centralizes all Voice of the Customer sources to provide a complete view of the customer experience. The two solutions are complementary.
SquAire Performance focuses on analyzing customer interactions to help operations teams improve service quality, performance and the experience delivered day to day.
SquAire Insights Management broadens the view by consolidating surveys, customer reviews, studies, verbatims, CRM data and interactions to provide a comprehensive understanding of the Voice of the Customer and how it evolves.
The solution combines advanced analytics technology with INIT’s Customer Insights expertise to turn customer data into directly actionable knowledge.
The combination of artificial intelligence, proven analysis methodologies and INIT’s business expertise speeds up the sharing of customer insights and the action taken on them.
A Voice of the Customer platform centralizes and analyzes feedback from multiple sources to help companies better understand their customers’ expectations, needs and pain points.
Customer data is raw information collected by the company. Customer insights are the actionable learnings obtained after analyzing that data.
Centralizing surveys, reviews, verbatims, studies and CRM data provides a consistent, shared view of the customer experience.
Analyses remain linked to their original sources to ensure traceability and transparency.
Our teams will show you the platform and build the right use case with you.
