A SquAire partner since 2007, the Palace of Versailles manages both B2B and B2C customer relations in a context of strong seasonality and high service standards. Between group bookings, individual ticketing and the expectations of an international audience, the Palace needed to centralize its customer knowledge to deliver a visitor experience worthy of the site.
Challenges
- Manage B2B and B2C relationships efficiently in a high-volume, highly seasonal, demanding environment.
- Deliver a premium booking service that is smooth and responsive.
- Streamline back-office operations: allotments, reservations and ticketing.
Solution
- Deployment of SquAire Interaction, connected to the ticketing system, to centralize customer knowledge and personalize the visitor experience.
- Integration with the marketing tool to run campaigns seamlessly and enrich customer knowledge.
- A dedicated API for customer satisfaction.
Results
- Seamless integration into the Palace’s ecosystem: ticketing, CRM and marketing connected in a single information chain.
- Unified customer relations, whatever the channel or audience (B2B or B2C).
- Structured, reliable data that supports detailed analysis: visitor behavior, channel performance, campaign ROI.
Key success factors
- Seamless integration into the Palace’s ecosystem (ticketing, CRM, marketing).
- Unified B2B and B2C customer relations.
- Structured, reliable data enabling detailed analysis (visitor behavior, channel performance, campaign ROI).
